This blog post is dedicated to all of the people working within the bridal industry who are hoping to expand their business through means outside of traditional marketing strategies.
While the content here may primarily focus on bridal shops and bridal designers, all of this information can be taken and applied to other avenues of business.
Why blogging?
The benefits of blogging can be endless depending on your end goal. Blogging can not only fulfill a personal interest and hobby but it can be used to help improve the overall success of your business. While blogging can be seen as just a fun activity, it’s important to not lose sight of it’s purpose in business.
Some overall goals to keep in mind are:
- Improve SEO (Search Engine Optimization).
- Create a stronger brand identity.
- Drive more organic traffic to the website.
- Increase the brand’s online presence.
- Create an educational database for the target audience.
Why WordPress?
WordPress is an excellent tool for beginners and professionals when it comes to Web Design. Through the use of WordPress’s Block Editor and vast catalog of plugins available it’s possible for anyone, at any skill level, to produce a functioning and well designed website.
Part of the reason WordPress is able to achieve this is because WordPress is a Content Management System (CMS) with some special features.
To put it simply, content management systems are software that enables people to create, edit, and publish website content. What WordPress has done is taken this software and created a beginner friendly UI for said software. WordPress is truly the kind of platform where it is what you make of it. If you stick to the basics, you’ll wind up with a more basic website. However if you have the tools and knowledge to fully take advantage of all WordPress has to offer, you can end up with an impeccable and complex website that you would have otherwise been unable to create.
Another huge benefit to WordPress that feels worth mentioning is it’s ability to create and maintain what is essentially a brand kit. Things like the website color palette, fonts, and overall appearance can be saved and edited through WordPress, which will increase overall brand consistency online.
How To Get Started With WordPress
WordPress offers numerous free and simple courses on how to best use the platform. There is also a large community of WordPress users who partake in online forums so any problems encountered have likely been see and solved before by your peers.
Some first steps to take when beginning your WordPress journey are:
- Find a webhosting platform you trust.
- Be sure to do your research when choosing your webhosting provider. Look for things like performance reviews, customer service reviews,
- Buy your domain name.
- You can purchase your domain through most webhosting platforms. Take special care to note what domain name extension you choose since
- Install WordPress.
- Your ideal webhosting platform should have an easy way to install WordPress.
- Pick your theme.
- WordPress has an entire database of both free and paid for website themes that can help taken the burden of design off your shoulders.